How AI is changing the role of the digital marketer

The most important aspect of a successful digital marketing strategy is great customer experience. When the content is relevant to the user, they are more likely to convert and become recurring customers and have brand loyalty. Artificial intelligence can significantly help with that in its ability to collect data and decide which content is the most applicable based on things like location, historical data and past behavior. When doing so, it gives the user the impression that the brand was built specifically for them. For example, MarketMuse is an AI-powered content strategy platform that helps marketers create personalized content relevant to their target audiences.

While researching the top trends is beneficial, it takes almost the same amount of time writing does. Fortunately, as mentioned above, AI helps content marketers create content that is relevant to their target audience at each buying stage of the marketing funnel. With AI, content marketers can focus more of their attention on writing the context, rather than spending time researching and analyzing. From a work standpoint, this means that more time can be allocated to areas where human input and focus is needed the most.

Saves Time

For instance, the Grand Ole Opry used Facebook ads to sell tickets online. Marketers used data from previous posts and page likes to advertise ticket sales to those interested. This means that users who previously shared the post or liked posts regarding upcoming events received the Grand Ole Opry’s advertisement regarding ticket sales. Chatbots can use terms to seem more “human-like” and can answer basic questions, track and fulfill orders and help solve simple issues. Facebook messenger has integrated the chatbot feature for company Facebook pages to help improve customer service for businesses.

So which AI tools do you choose?

Digital marketers are trying hard to leverage AI for strategic planning and campaign decision making. Most of them found AI helpful and enhancing their productivity and reducing their efforts. AI-powered analytics tools provide better insights for campaign management, budget planning, & ROI analysis. AI can gather the insights from a truckload of unstructured and structured data sources in a fraction of sec.

• AI allows strategists to produce content that is relevant and trending, based on the numbers rather than gut feeling.
• Watch eWeek’s interview with Cognizant CTO Babak Hodjat to hear more of his insights about the power of AI to reshape marketing.
• Google’s dominance is still intact, but 2025 will see a diverse ecosystem powered by AI.
• These emerging trends show that content created by humans consistently outperforms AI-generated content, setting new standards in digital marketing trends.
• I am sure the technologies will progress even further and take digital marketing as well as overall marketing to newer heights soon.
• Consistently researching and generating engaging, relevant and insightful content can be difficult and time-consuming.

This means less dissatisfied customers, lower returns and higher engagement online for a brand. For example, Salesforce Data Cloud is a leading CDP deeply embedded in Salesforce’s Einstein 1 platform that combines CRM, AI, data, and transparency. Using the right AI personalization tools can improve marketing effectiveness.

A single-channel strategy no longer works as each channel is becoming more saturated. You want to appear in many places and take over all the SERP real estate you can on different platforms. Unlock special offers and join 10,000+ founders, investors & operators staying ahead in India’s startup economy. AI-powered writing software can also help marketers with the entire email creation process, from writing email body copy to suggesting images and promotions.

AI marketing tools streamline marketing tasks and campaigns to let marketers focus on more creative endeavors and strategic planning. Integrating AI into marketing efforts helps you automate repetitive tasks, improve targeting and segmentation, enhance personalization, and predict trends. An AI-based product recommendation engine can analyze vast amounts of customer data to suggest products that align with individuals’ interests and preferences. By generating new data points from learned patterns, AI can recommend products disseminated on websites, apps, and by email to enhance the customer experience, increase sales, or improve retention. These digital marketing trends show how AI systems learn from data, identify patterns, and make decisions that drive success in marketing. Experts predict that AI will be the driving force behind 75% of marketing efforts in 2025.

• On many websites today, visitors will be welcomed by a chatbot when they enter a page.
• All in all, a lot is happening in marketing with respect to AI and it is not only on the data analytics side of the industry.
• As mentioned previously, AI and ML can analyse data at a huge scale in lesser time.
• For example, Salesforce Data Cloud is a leading CDP deeply embedded in Salesforce’s Einstein 1 platform that combines CRM, AI, data, and transparency.

Predictive analytics help marketers observe consumers’ behaviors and create profiles based on those actions. With AI, marketers can review predictive analytics and generate relevant content based on the data. This is huge for digital marketing because strategists can then provide personalized, valuable content to individuals at each stage of the customer journey. AI can analyze customer preferences, purchase histories, and browsing behaviors to help you customize offers and discounts for individual customers.

Businesses can use AI technologies such as natural language processing (NLP), machine learning, and sentiment analysis to understand individual preferences and behavior across various touchpoints. Marketers can identify patterns and factors used to build more valuable relationships, so they can tailor recommendations for products and services or deliver personalized support. Through its AI features, this app helps users create engaging and effective marketing content across multiple platforms. Anyword creates content that is in line with a brand’s distinctive voice and appeals to its target audience. The tool can help create social media posts, landing pages, email campaigns, and more.

As we have seen, AI and ML can take care of many repetitive or mundane tasks seamlessly without any manual effort. This saves your time and allows you to focus on important tasks and work on bigger activities that require more of a human intervention. Top stories, top movers, and trade ideas delivered to your inbox every weekday before and after the market closes. It is important to ensure visibility on all platforms, including ChatGPT and YouTube.

Research by MoldStud shows that AI-powered menus streamline ordering, reduce wait times and increase table turnover by analyzing customer preferences and tailoring menu displays accordingly. According to Grand View Research, the global food ordering market is projected to reach nearly $3.79 trillion by 2030. This growth creates opportunities for platforms that focus on transparency and long-term value.