Watch my video on freelance writing productivity to get more ideas. I highly recommend everybody, regardless if you’re a writer or not, to read the book Getting Things Done by David Allen. You should have folders for everything like client projects, content guidelines, and swipe files. You will be playing with a lot of information, templates, and guidelines, so it’s critical you remain organized. I also love this practice because you get a lot of work done fast, which feels great and motivates you to keep going on the project.

Hone Your Skills With Online Courses

Pack your post with actionable tips, techniques, and strategies that people can use right away. Even though they have dozens of people working for Copywriter (EN, UA, RU) job them, their newsletters don’t feel like it. That way, I hook the reader with a strong lead, then jump right into the content itself. The goal of your lead is to grab someone’s attention so they keep reading. With that, here are some simple strategies you can use to write compelling leads.

personality and it is your job to find it.”

• This might mean crafting a brand’s origin story or showing how a product solves a customer’s problem.
• If you write for businesses—even if it’s blog posts or articles—remember that what you write must help build authority and encourage sales.
• Despite what some people think, copywriting is a lot more than just ‘wordsmithing’.
• Use a tool like Moz’s keyword explorer or AnswerthePublic to find out what people are searching for around a given topic.
• Whether it’s a blog or social media post, email, sales page, or landing page, copywriting involves creating compelling and persuasive copy that converts visitors into paying customers.

Ads are typically shorter form content but can garner big results for you and your clients. If you understand a brand voice Coding and the specific problem being addressed, being an ad copywriter might be the perfect fit for you. Copywriters can earn $1,200 to $1,500 per client per month, with more experienced ones earning as much as $5,000. If your content gets results for your clients, you’ll likely get repeat business and earn even more.

Lesson 6: Copywriting Templates for Different Formats

The screenshot below is from the division of Philips that produces healthcare equipment. Some types of copywriting are very sales focused, such as obvious advertisements you see online or in newspapers. Whereas, other types are more information-based and involve very little “salesy” language, such as product brochures.